Facebook musings and observations...

Hi folks,

As with the majority of the people I know that around my age or younger, I am on facebook. Have been for at least a couple years now. As far as how much I use it? I'm still checking it daily, and it has replaced email and MSN as my primary way to electronically talk to friends. I don't need to discuss in detail how facebook has been ingrained in modern pop culture, but there are two major indications. One, most people know that the abbreviation "fb" stands for "facebook". Second, facebook has now been turned into a verb as well as a noun. I can go on facebook and facebook someone and it makes sense.

Ultimately, facebook is a tool for marketing. What company is it marketing? "Me, Inc." Every person on facebook (including yours truly) uses the tool to market themselves to varying degrees. Since most people are facebook friends with people from high school and college, there is also an element of competition and a touch of spite involved. Let me be clear though, this marketing is not strictly about finding a mate. People who are married and engaged use facebook to market themselves as much as single people do. What I'm going to talk about are the various ways people do this on facebook, and some suggestions. I do, or have done these types of things to some degree. Again, I'm not going to talk about finding a mate specifically, as my buddy Switzer does this specifically in one of his posts (and I'm not really a good source on that topic anyways).

The primary method people use on facebook is the status update, or the "what's on your mind" as it is called now. A typical theme in all of these categories is simply "don't overdo it". Facebook now allows you to block status updates from friends from appearing in your "news section". And yes, I have done this. Largely because someone has overdid it on all of these categories (except the last one I mention). Keep in mind when updating, as it is tough to market yourself if everyone has your updates blocked.

Here are the various types of status updates I notice...
a. The generic update of what is up. This is the "x is at work", "x is hangin with the family", "x is watching hockey". Pretty basic and innocuous. Just don't update it 14 times a day.

b. The vacation post. At some point, at least a dozen of your friends (or you) are on vacation somewhere. This is one of the most easiest marketing updates. It is an easy way of saying "Check me out, I travel to broaden my horizons and be more worldly". Typically, the more exotic the place, the more frequent the posts. Have I done this? Absolutely. The trick is to find that appropriate amount of times to update without annoying people. I'll use a personal example of when I was in Europe three years ago. In general, your friends are interested in where your travels are taking you, but only at a high level. For example, if my updates looked like this, I am sure it would get old very quickly:
1. Shane is at the Eiffel Tower 5:50pm
2. Shane is strolling the Champ d'Elyesse
3. Shane is at the Arc de Triumphe 8:00pm
4. Shane is at a lovely Paris bakery getting some breakfast 9:00am
5. Shane is on his way to Notre Dame 10:00am
6. Shane is at Notre Dame 10:15am

That is as annoying as those long winded bulk emails people send when they are on those 6 month travel vacations. Only your mom wants to know your every movements. For vacation updates, keep it to:
1. Shane is in Paris
2. Shane is in Brugge
3. Shane is in Amsterdam
and then write some type of comment afterwards to make it interesting and unique to yourself.

If you want to share intricate details your vacation on facebook, do it through the photos section. Give people the choice of checking out the vacation or not.

3. The baby post

I'm almost frightened to write this section. Almost. Yes, I know the birth of a child is a reason for the new parents to celebrate. And yes your friends all want to know the basics - is baby healthy, is momma healthy, what is the new addition's name, time of birth, gender. I know it's tough to fathom, but the majority of people aren't interested past the basics. For example "baby X looks so cute in her new sleeper". Thanks for the info, but it comes off as trying to hard. Again, for the proud momma, post a photo album and give your friends the option of checking the baby out. The new grandmother wants to here everything I'm sure, but facebook is not the place.

4. The achievement post

This is the post that people share where they have reached a goal that they are proud of, and they share it through facebook. Naturally, this is pure personal marketing designed to get a "Good Job!" response from your friends. These posts are very effective, but must be used sparingly to avoid looking like a braggart. Big occasions like graduations, completing a running race, new jobs, and promotions are occasions that should be shared with your friends.

5. The drama post

My favourite types of posts. Sharing to everyone about relationship troubles, family troubles, etc... is not a good reflection on yourself, and I have seen posts that are even spiteful or hateful. Ultimately, if your girlfriend, boyfriend, or mother is giving you trouble it is really none of my business. And I don't want it to be. There is really no good drama post. Period.

6. The humour post

This has become more and more prevalent as facebook evolves, which is a good thing. The funny status update, or joke. These are the posts that keep people interested if done properly. A good humourous facebook status is slightly self-deprecating (shows people you can laugh at yourself) and is a means to provide entertainment to your friends. The humour post can be combined with the vacation or baby posts to make them entertaining even if the updates are more frequent then they should be. For example, instead of saying you are in you say "X is in Amsterdam" say "X is in Amsterdam. Something smells like the art teachers' lounge". These are the types of posts are difficult to overdo, if you are good at it. If you aren't sure, update occasionally and see what the responses are, then update more often.

Those are the big five, and of course I am simplifying a little bit.

Cheers.